![]() ![]() For her, selling five-dollar jewelry as a side gig became her own personal challenge. Seven months later, she relocated her family to Alabama after being promoted to vice president, only to quit her day job five months after that when the income from her Paparazzi side gig drastically dwarfed her traditional income.įor the company’s top individual consultant Geraldine Souza, Paparazzi entered her life in the wake of a costly divorce that left her renting out the bedrooms in her home to make ends meet. “I joined Paparazzi thinking I’d make a couple of hundred bucks and use it as a tax advantage,” Cole says. It was a leap Earica almost didn’t make because she wasn’t known to wear or buy jewelry at such a low price point. Earica Cole, a consultant whose team sells more than 750,000 pieces of jewelry each month, was a director of mortgages for an organization in Atlanta when she joined the company in 2017 after seeing her friend mention the opportunity on social media. ![]() Their low $5 price, mixed with their high commission rate of 45 percent, attracts consultants from diverse financial backgrounds. Most ladies hear ‘five dollars’ and they want at least four.” -Earica Cole, Consultant ![]() “I never have someone who just buys one item from me. ![]() In January 2011, the Kirbys and Reeves decided to extend that sense of accessibility to their infrastructure as well through the direct selling business model. Paparazzi began building a reputation as a brand that emphasized classic jewelry for women of every generation at an accessible price of $5 per piece, and within six months, the company grew 900 percent. As I look back, I think it’s fun to see that we started with those six orders and no employees, and now we have a lot of employees and thousands and thousands of consultants all over the United States,” shares Chani Reeve. It took us all day long to fill those six orders. We didn’t even have employees at the time, so all the phone calls were coming to our cell phones with kids screaming. It was just the four of us trying to fill these six orders, and we had kids running around everywhere. “I remember after we officially launched and became Paparazzi as we all know it today, we had six orders that came in, and we thought we would die. However, that successful connection was the turning point that helped the two families transform their small business into a booming organization.īut even as the company flourished, the founding families endured plenty of growing pains in those early days. Locking arms with a manufacturer who could tick all the boxes they deemed non-negotiable (lead- and nickel-free materials, ethical working conditions and rock-bottom pricing) took three trips. Their creations gained attention, so Misty and her husband Trent, as well as Chani’s husband Ryan, traveled to China in search of the right manufacturing partner to expand and streamline their distribution process. When their schedules and budgets allowed, they would pack up their creations and sell them at vendor fairs and arts and crafts shows. While their kids played around them, Misty and Chani would make headbands in their living room. So too was the genesis of Paparazzi Accessories, an unassuming company turned jewelry powerhouse who began as little more than a pastime for sisters Misty Kirby and Chani Reeve. Many of today’s hottest brands had humble beginnings. BY Sarah Paulk | Octo| read / Feature Articles Can five-dollar accessories change the world? Maybe not, but thousands of bargain jewelry-wielding Paparazzi consultants are willing to try. ![]()
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